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	<title>brendan howard, copywriting portfolio</title>
	<link>https://brendanbrendan.com</link>
	<description>brendan howard, copywriting portfolio</description>
	<pubDate>Mon, 03 Aug 2026 19:34:36 +0000</pubDate>
	<generator>https://brendanbrendan.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://brendanbrendan.com/Index</link>

		<pubDate>Thu, 18 Apr 2024 15:50:52 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

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&#60;img width="1480" height="1850" width_o="1480" height_o="1850" data-src="https://freight.cargo.site/t/original/i/80dbdcf8b9f1de1b31b984f17c108a204b35e65f9f830bf1ee6631338174b2ca/brendan-howard-19-1.jpg" data-mid="250662936" border="0"  src="https://freight.cargo.site/w/1000/i/80dbdcf8b9f1de1b31b984f17c108a204b35e65f9f830bf1ee6631338174b2ca/brendan-howard-19-1.jpg" /&#62;</description>
		
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		<title>Inside the NBA</title>
				
		<link>https://brendanbrendan.com/Inside-the-NBA</link>

		<pubDate>Thu, 16 Apr 2026 16:46:28 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

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		<description>Inside the NBA Lives on ESPN


	Now that Inside the NBA lives on ESPN, we wanted to go behind the scenes to see how the best crew in hoops lives at their new home. But more importantly, we also wanted to give Shaq another commercial credit.





More to come soon!!!!

Made with Matt TerrellCDs: Brett Simone, Chris Kim
ECD: Molly Jamison, Charles Hodges
Director: Pete Marquis
Editor: Kimmy Dubé at Cosmo Street
Client: Inside the NBA
Agency: Arts &#38;amp; Letters</description>
		
	</item>
		
		
	<item>
		<title>Chirpline</title>
				
		<link>https://brendanbrendan.com/Chirpline</link>

		<pubDate>Mon, 21 Apr 2025 16:56:49 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

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		<description>The ESPN Chirpline
AICP Next Shortlist 


	Sometimes, the best solution to a brief is a thirty-second piece of television advertising. Other times, the solution is the ESPN Chirpline, a functional (real) hotline designed specifically for hockey fans to chirp about anything and everything during the Stanley Cup Playoffs. To help promote the Chirpline, we went back to 1995 and filmed this sick informercial.
A message to the squares: ‘chirping’ is hockey slang for trash talkingThe Chirpline contains multitudes. Here, it manifests as an on-site booth at select Stanley Cup Playoffs games in Raleigh, NYC, and Vegas.

&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/03210fbff0db99185e8164a4607e6d8ae38259857af00662f0897f821e17645f/ezgif-683a42d664b359f1.gif" data-mid="250475650" border="0"  src="https://freight.cargo.site/w/800/i/03210fbff0db99185e8164a4607e6d8ae38259857af00662f0897f821e17645f/ezgif-683a42d664b359f1.gif" /&#62;
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&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/fd562814cc97c452e9381edae39cedc8cab99e77d87f3e12be2271f750b305f8/20260520_ESPN_Chirpbox_SOLOMON_0162.jpeg" data-mid="250475802" border="0"  src="https://freight.cargo.site/w/1000/i/fd562814cc97c452e9381edae39cedc8cab99e77d87f3e12be2271f750b305f8/20260520_ESPN_Chirpbox_SOLOMON_0162.jpeg" /&#62;
&#60;img width="1440" height="1732" width_o="1440" height_o="1732" data-src="https://freight.cargo.site/t/original/i/019fba20416c8c56cc19502cc5071d1a48f7956ea0719026cd00f5a4a9df4c51/Screenshot-2026-06-22-at-10.59.35-AM.png" data-mid="250475652" border="0"  src="https://freight.cargo.site/w/1000/i/019fba20416c8c56cc19502cc5071d1a48f7956ea0719026cd00f5a4a9df4c51/Screenshot-2026-06-22-at-10.59.35-AM.png" /&#62;
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&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/8780590b20468a8c146561e45baaea37b29edf9f02314f2423808baef86edf87/20260520_ESPN_Chirpbox_SOLOMON_0003.JPG" data-mid="250475772" border="0"  src="https://freight.cargo.site/w/1000/i/8780590b20468a8c146561e45baaea37b29edf9f02314f2423808baef86edf87/20260520_ESPN_Chirpbox_SOLOMON_0003.JPG" /&#62;&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/d9110aaa388418285158db3eda971eebe00c4fa3b0e296053c42b576290d3008/20260520_ESPN_Chirpbox_SOLOMON_0020.JPG" data-mid="250475796" border="0"  src="https://freight.cargo.site/w/1000/i/d9110aaa388418285158db3eda971eebe00c4fa3b0e296053c42b576290d3008/20260520_ESPN_Chirpbox_SOLOMON_0020.JPG" /&#62;

We made custom urinal cakes encouraging fans at bars in playoff cities to call the Chirpline, because who isn’t a little spicier after a few pints am I right?

&#60;img width="1080" height="1616" width_o="1080" height_o="1616" data-src="https://freight.cargo.site/t/original/i/054e95b325acdfbc2326d9a6c8f5e8d3c2c683845c998dcf36bd9f589961eb92/DSC06751-lowres.jpg" data-mid="235842390" border="0"  src="https://freight.cargo.site/w/1000/i/054e95b325acdfbc2326d9a6c8f5e8d3c2c683845c998dcf36bd9f589961eb92/DSC06751-lowres.jpg" /&#62;
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&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2d9f4f73c4842bc9c392a46ccb92f57936a330671819113f1ad49499db6db42a/ezgif-324f0feeb625f544.gif" data-mid="250475649" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/2d9f4f73c4842bc9c392a46ccb92f57936a330671819113f1ad49499db6db42a/ezgif-324f0feeb625f544.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aeef11c09fb30dc9e20214800bf68cf8d61b6171f326f907b7584a350250cc15/Chirp_Type_Animation.gif" data-mid="235842027" border="0"  src="https://freight.cargo.site/w/1000/i/aeef11c09fb30dc9e20214800bf68cf8d61b6171f326f907b7584a350250cc15/Chirp_Type_Animation.gif" /&#62;



&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/56cd0463053ce8caba8a35acddd83153f065f87af8a3aa2f376d37ca6c700d60/Comp_16-1.gif" data-mid="233105065" border="0"  src="https://freight.cargo.site/w/1000/i/56cd0463053ce8caba8a35acddd83153f065f87af8a3aa2f376d37ca6c700d60/Comp_16-1.gif" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8e9d83e8e398f649f069326e2709deca762fa26ec71c798492a94ffa59aff7b3/Comp_17-2.gif" data-mid="233105067" border="0"  src="https://freight.cargo.site/w/1000/i/8e9d83e8e398f649f069326e2709deca762fa26ec71c798492a94ffa59aff7b3/Comp_17-2.gif" /&#62;

&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b9aa19b952a11ad4c69c35520bffba14b95c914f28bee332baa085982bd28b3b/Chirp_WildPostings.png" data-mid="233102751" border="0"  src="https://freight.cargo.site/w/1000/i/b9aa19b952a11ad4c69c35520bffba14b95c914f28bee332baa085982bd28b3b/Chirp_WildPostings.png" /&#62;

Made with Sam Christian, Alana Robinson, Sam Case, Jacob CastilloCDs: Mike Behrends, Chris Kim
Editor: Ben Surber&#38;nbsp;
Production: XYZ
Client: NHL on ESPN
Agency: Arts &#38;amp; Letters</description>
		
	</item>
		
		
	<item>
		<title>Disney Super Bowl</title>
				
		<link>https://brendanbrendan.com/Disney-Super-Bowl</link>

		<pubDate>Tue, 17 Feb 2026 17:45:06 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/Disney-Super-Bowl</guid>

		<description>
	DISNEY: 
We’re Going To The Super Bowl&#38;nbsp;
	When we heard that the 2027 Super Bowl would be coming to the Disney family of networks, we figured that taking an iconic phrase muttered by every Super Bowl winner and flipping it on its head was the best way to announce it.&#38;nbsp; I also need you to know that I lobbied hard for Captain Hook inclusion, but you can’t win ‘em all.



Made with Sam Christian
CD: Chris Kim,&#38;nbsp; Andrew Kong, Mike Behrends, Brett SimoneECD: Molly Jamison, Charles Hodges
Edit &#38;amp; Animation: XYZ, ESPN Creative Studio, Industrial Light &#38;amp; Magic, Pixar&#38;nbsp;
Client: DisneyAgency: Arts &#38;amp; Letters</description>
		
	</item>
		
		
	<item>
		<title>Tito's Handmade Vodka</title>
				
		<link>https://brendanbrendan.com/Tito-s-Handmade-Vodka</link>

		<pubDate>Mon, 03 Aug 2026 19:34:36 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/Tito-s-Handmade-Vodka</guid>

		<description>
	Tito’s Handmade Vodka: 
The Gratitude Campaign
	This campaign thanks some of the things that helped turn one man’s vodka dream into one humungous vodka reality. &#38;nbsp;





Made with Matt Terrell&#38;nbsp;CD: Jacob Pankey, James MeiserECD: Molly Jamison, Charles Hodges
Director: Spencer MacDonald @ Voyager&#38;nbsp;
Edit: XYZ &#38;nbsp;
Client: Tito’s Handmade VodkaAgency: Arts &#38;amp; Letters

	
	
</description>
		
	</item>
		
		
	<item>
		<title>ESPN BET</title>
				
		<link>https://brendanbrendan.com/ESPN-BET</link>

		<pubDate>Thu, 18 Apr 2024 15:50:53 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/ESPN-BET</guid>

		<description>
	ESPN BET
	When you use the Official Sportsbook of ESPN, the odds of your favorite anchor serendipitously appearing 
to chat sports betting are an easy -600.








Made with Sam Christian CD: Andrew Kong, Chris KimECD: Molly JamisonDirector: Kenny HerzogClient: ESPN BETAgency: Arts &#38;amp; Letters

	
	
24–09–2024</description>
		
	</item>
		
		
	<item>
		<title>Cumberland Farms</title>
				
		<link>https://brendanbrendan.com/Cumberland-Farms</link>

		<pubDate>Thu, 11 Apr 2024 17:30:04 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/Cumberland-Farms</guid>

		<description>Cumberland Farms


	Are these snapshots of Ric Flair’s fever dreams? Or is it a campaign for a beloved convenience store? Sadly, we’ll never know.
	










The best 0:06 I’ll ever make...



Radio

Made with Lauren WilsonCD: Zee Carlstrom
Director: Robin Comisar
Production: IMPOSTER
Client: Cumberland Farms
Agency: Fallon</description>
		
	</item>
		
		
	<item>
		<title>ESPN Postseasoning</title>
				
		<link>https://brendanbrendan.com/ESPN-Postseasoning</link>

		<pubDate>Thu, 11 Apr 2024 17:29:48 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/ESPN-Postseasoning</guid>

		<description>ESPN Postseasoning
	Ever wonder what postseason football tastes like? Don’t answer that. Just prepare thineself for a mouth touchdown.




James Beard Award Winner Rodney Scott prepared gastronomic Postseasoning delights for the crew on NFL Live.
We produced 10,000 bottles of Postseasoning.&#38;nbsp;
 
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&#38;nbsp;We distributed it at Super Bowl LVI, the College Football Playoff National Championsip in Indianapolis, and the Monday Night Football NFL Wildcard game in Los Angeles. Fans earned their own bottle of Postseasoning by way of a burger flipping contest or hitting a target with a fake chicken. I can’t believe this is a real job.












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&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/4c8c15c9f2f2e361977efe7bf9cd32be2124411a3c0d5d460ef3768a0a6b2eac/ezgif.com-gif-maker-4.gif" data-mid="208766099" border="0"  src="https://freight.cargo.site/w/600/i/4c8c15c9f2f2e361977efe7bf9cd32be2124411a3c0d5d460ef3768a0a6b2eac/ezgif.com-gif-maker-4.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/383a8176df2a31f0196d935cf2b6ebc246c49dca7f19e63954c13e3a40dd0fb8/ezgif.com-gif-maker-2.gif" data-mid="208766096" border="0"  src="https://freight.cargo.site/w/600/i/383a8176df2a31f0196d935cf2b6ebc246c49dca7f19e63954c13e3a40dd0fb8/ezgif.com-gif-maker-2.gif" /&#62;


Clio: Bronze - Experiential&#38;nbsp;🏆Clio: Bronze - Fan Engagement&#38;nbsp;🏆


Adweek 
AdAge
Muse by Clio
Southern Living
Made with Sam Christian&#38;nbsp;CD: Molly Jamison, NJ PlacentraProduction: XYZ
Client: ESPN
Agency: Arts &#38;amp; Letters</description>
		
	</item>
		
		
	<item>
		<title>NHL 4 Nations</title>
				
		<link>https://brendanbrendan.com/NHL-4-Nations</link>

		<pubDate>Fri, 03 Jan 2025 17:01:34 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/NHL-4-Nations</guid>

		<description>
	NHL: 4 Nations Face-Off
	For clarity, the 4-Nations is a tournament of nations where four nations play each other for national pride but it’s only for NHL players from the four nations represented in the 4-Nations because those four nations represent the most skilled hockey nations out of all the nations.&#38;nbsp;
But in all seriousness, the tournament was an overwhelming success with viewership soaring as much as 369% over regular-season averages (you know it’s a big deal when the creative busts out the percentages). Even Trudeau himself got swept up in the moment. &#38;nbsp;



The first line of the spot caught fire on the internet and fueled a meme wildfire.


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Made with Sam Christian
CD: Mike Behrends, Chris KimECD: Molly Jamison
Director:&#38;nbsp;Malik Vitthal / CornershopClient: NHLAgency: Arts &#38;amp; Letters

	
	
24–09–2024</description>
		
	</item>
		
		
	<item>
		<title>NBA on ESPN</title>
				
		<link>https://brendanbrendan.com/NBA-on-ESPN</link>

		<pubDate>Thu, 11 Apr 2024 17:29:53 +0000</pubDate>

		<dc:creator>brendan howard, copywriting portfolio</dc:creator>

		<guid isPermaLink="true">https://brendanbrendan.com/NBA-on-ESPN</guid>

		<description>NBA on ESPN
	The works on this page were created in a pivotal era of evolution in the NBA. This first one won some metal and was a Vimeo Staff Pick. Sick!






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&#60;img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/83327a1922d24167a5dc1c5d04da24d93d9b829c9a8d88bc502a710c20f55ace/book_9.gif" data-mid="208766169" border="0"  src="https://freight.cargo.site/w/500/i/83327a1922d24167a5dc1c5d04da24d93d9b829c9a8d88bc502a710c20f55ace/book_9.gif" /&#62;

Art Directors Club: Gold 🏆
 Clio: Bronze&#38;nbsp;Vimeo Staff Pick ︎And then we were like hey, what if we made quick little spot celebrating Inside the NBA moving to ESPN? With floating jib-jab heads? And then we did THAT, too.


Made with Sam Christian&#38;nbsp;

CD: Andrew Kong, Chris Kim
ECD: Molly Jamison
Directors: The McGloughlin Brothers

Music: Nathan Micay
Client: ESPN
Agency: Arts &#38;amp; Letters</description>
		
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