ESPN x LUCKY BEARD OIL


We created a beard oil that makes hockey playoff beards even luckier using magic because I’m a wizard.

 
We packaged the oil in a sumptous leather travel bag with a hockey stick comb and scissors.
Then, we sent the kit to NHL players and mascots to use on their scraggly southern facial hemipsheres.






If it works for the Tampa Bay Lightning Bug, it can work for anybody.


John King, the hero who makes the beloved and infamous All Hockey Hair Team videos, promoted Lucky Beard Oil by ranking the gnarliest chin lettuce in the playoffs.




Muse by Clio

Made with Sam Christian at Arts & Letters
CD: Molly Jamison, NJ Placentra, Andrew Kong
Production: XYZ
Oil: High Point
Client: ESPN