Mark


ESPN x LUCKY BEARD OIL


We created a beard oil that makes hockey playoff beards even luckier using magic because I’m a wizard.

There are pretty pictures of the oil below, but the most important thing here is that we got John King, the guy who makes the beloved and infamous All Hockey Hair Team videos, to help promote it by ranking the gnarliest chin lettuce in the playoffs.


Here it is. We packaged it with a sumptous leather travel bag, hockey stick shaped comb, scissors, and the kit to NHL players and mascots to use on their scraggly southern facial hemipsheres.







The Tampa Bay Lightning Bug documented their beard oil sojourn! This stuff works.



Muse by Clio

Made with Sam Christian at Arts & Letters
CD: Molly Jamison, NJ Placentra, Andrew Kong
Production: XYZ
Oil: High Point
Client: ESPN