ESPN x POSTSEASONING


We got a brief for ESPN postseason football, so naturally, we created a custom spice blend called Postseasoning. Prepare thineself for a mouth touchdown.


James Beard Award Winner Rodney Scott prepared gastronomic Postseasoning delights for the crew on NFL Live.


We actually produced 10,000 bottles of this stuff. 

 
We distributed it at Super Bowl LVI in Los Angeles, the College Football Playoff National Championsip in Indianapolis, and the Monday Night Football NFL Wildcard game in Los Angeles. Fans earned their own bottle of Postseasoning by way of a burger flipping contest or hitting a target with a fake chicken. I can’t believe this is a real job.




Award
2022 Clio Bronze

Notable Press
Adweek
AdAge
Muse by Clio
Southern Living

Made with Sam Christian 
CD: Molly Jamison, NJ Placentra
Production: XYZ
Client: ESPN