The ESPN Chirpline
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Sometimes, the best solution to a brief is a thirty-second piece of television advertising. Other times, the solution is the ESPN Chirpline, a functional (real) hotline designed specifically for hockey fans to chirp about anything and everything during the Stanley Cup Playoffs. To help promote the Chirpline, we went back to 1995 and filmed this sick informercial.
A message to the squares: ‘chirping’ is hockey slang for trash talking
A message to the squares: ‘chirping’ is hockey slang for trash talking
We made custom urinal cakes encouraging fans at bars in playoff cities to call the Chirpline, because who isn’t a little spicier after a few pints am I right?
Made with Sam Christian, Alana Robinson, Sam Case, Jacob Castillo
CDs: Mike Behrends, Chris Kim
Editor: Ben Surber
Production: XYZ
Client: NHL on ESPN
Agency: Arts & Letters