DISNEY:
We’re Going To The Super Bowl
When we heard that the 2027 Super Bowl would be coming to the Disney family of networks, we figured that taking an iconic phrase muttered by every Super Bowl winner and flipping it on its head was the best way to announce it. I also need you to know that I lobbied hard for Captain Hook, but you can’t win ‘em all.
Made with Sam Christian
CD: Chris Kim, Andrew Kong, Mike Behrends, Brett Simone
ECD: Molly Jamison, Charles Hodges
Edit & Animation: XYZ, ESPN Creative Studio, Industrial Light & Magic, Pixar
Client: Disney
Agency: Arts & Letters
