NBA on ESPN is Happening Now — brendan howard

The NBA on ESPN is Happening Now

We were like, what if the new brand platform for the NBA on ESPN looked nothing like the work they’ve done before but also featured a winking Timothée Chalamet and a Tyler, The Creator track?
Then we did that.

And then we were like hey, what if we made quick little spot celebrating Inside the NBA moving to ESPN? With floating jib-jab heads? And then we did THAT, too.

Made with James Meiser
CDs: Mike Behrends, Chris Kim
Editor: Dallas Simms, Keiyana Bryant
Production: XYZ
Client: NBA on ESPN
Agency: Arts & Letters